Success Stories
Alissa x COHORT
Areas of support
Inbox & Communication Support
Keeping email flow manageable, drafting responses, and reducing admin buildup.
Press & Outreach Operations
Maintaining press lists, clippings, outreach tracking, and supporting campaign execution across multiple clients.
Content & Presentation Support
Building decks, slides, LinkedIn posts, and pitch materials that are usable and consistent with COHORT's style.
Project Coordination & Logistics
Handling operational details like deliveries, travel support, vendor follow-ups, and event-related coordination.
Research & Internal Systems
Supporting compliance research, AI policy checks, and building internal tools like journalist databases.
File & Knowledge Management
Organizing drives, Notion boards, press kits, and keeping client materials accessible and current.
Founders of COHORT Public Relations
The RAY Effect
As founders, we carried a constant layer of operational tasks alongside client work. Press list upkeep, inbox load, travel logistics, and document organization were always present but hard to prioritize.
With Alissa supporting across these areas, many repetitive but necessary tasks are now delegated. Work like deck-building, outreach preparation, and asset management happens in parallel rather than being delayed.
Execution now happens in parallel rather than in backlog, and the business runs with structure and momentum. We still operate at a high pace, but there's more structure around execution, allowing that pace to translate directly into growth.
Beyond the CEO: Team Impact
- Client Workflow Support: Press kits, clippings, and outreach materials are easier for the broader team to access and reuse.
- Reduced Founder Bottlenecks: Most tasks no longer need to sit with Lea or Pierpaolo directly, freeing up time for higher-level decisions.
- External Coordination: Support extends into managing external partners (florists, couriers, consultants, platforms) so founders don't have to follow up on everything themselves.
RAY Assistant
How I Supercharge COHORT
- Reducing Operational Noise: I take on recurring admin and coordination tasks so they don't accumulate in the background and steal founder bandwidth.
- Keeping Projects Moving: I push forward decks, outreach lists, press materials, and deliverables that otherwise slow down the pace of client work.
- Creating Structure: I organize information, assets, and workflows so work is easier to pick up and continue across multiple clients.
- Supporting Execution Across Many Streams: I help keep multiple client projects running simultaneously, even when priorities shift week to week.
My Working Mode
- Weekly Transparency: I share consistent end-of-week updates to keep priorities visible and aligned.
- Iterative Output: I deliver early versions of press kits, decks, and lists, then improve through feedback cycles rather than trying to get everything perfect on the first try.
- System Building: I try to create reusable tools and systems rather than doing everything manually each time, building efficiency over time.
- Detail Improvement Over Time: I'm actively working on reducing proofreading load and producing more send-ready outputs upfront.
- Tool Experimentation: I test platforms and tools but pivot quickly when something isn't effective, always looking for better solutions.
