Rozelle x ATLAS Safety Shoes

Areas of support

The Digital Storefront

Assisting with shop and Amazon presence to keep the brand sharp, from creating entire pages to rectifying product listings.

Content & Design

Hammering out website copy and graphic assets to maintain brand consistency across all touchpoints.

Marketing Engine

Managing newsletters, monitoring and optimizing SEO and GEO performance while tracking performance marketing campaigns.

The "Everything Else" List

Deep-dive research, customer service assistance, and calendar management so leadership works on what truly matters.

Simon Meyer

Managing Director of ATLAS Safety Shoes

I still operate at the same high intensity, but can focus on the task with the highest impact.

The RAY Effect

Before

ATLAS is the leading manufacturer for safety shoes in Europe with 115 years of expertise. With the launch of their online shop and Amazon storefront in April 2025, e-commerce was gaining massive traction. Simon needed to scale the team but didn't need a specialist who only did one thing; he needed a utility knife.

Shift

Rapid growth meant a massive volume of micro-tasks. Rozelle stepped in as that utility knife, catching everything from Amazon issues to ad design, content updates to SEO research.

Result

Simon still operates at the same high intensity, but can focus on tasks with the highest impact. He has a reliable safety net for operations, which gives him the mental headspace to explore new projects and focus on the next big move for ATLAS.

Beyond the CEO: Team Impact

Value-Add for the Whole Office: The RAY isn't just assisting Simon; they're supporting the team on specific tasks, making the whole workflow smoother.
Operational Peace of Mind: Acting as the "catch-all" safety net so Simon never has to wonder if a ball was dropped.
Continuous Momentum: Assisting the team with any number of tasks to ensure continuous momentum and growth across all functions.

Rozelle

RAY Assistant

Rozelle holds a BA in Journalism and Politics. She brings experience in administrative operations and marketing support.

How I Supercharge ATLAS

Operating as a "Utility Knife": I close the gap between an idea and its execution, whether that's technical, creative, or operational. Simon needed someone who could jump into a shop backend, design a social ad, and then pivot to SEO research without hand-holding.
Operational Peace of Mind: I act as the "catch-all" safety net so Simon never has to wonder if a ball was dropped in the rapid pace of e-commerce growth.
Execution Momentum: I handle the high-volume digital tasks so the brand grows while the MD focuses on the big picture and next strategic moves.
Decision Support: I provide the research and data needed to turn gut instincts into calculated moves for a 115-year-old brand entering digital markets.
Team Support: I assist the team with any number of tasks to ensure continuous momentum and growth across the organization.

My Working Mode

Extreme Adaptability: I switch from technical e-commerce fixes to creative graphic design in minutes to keep pace with a fast-moving brand in digital transformation.
Proactive Ownership: I look for friction in the shop or the schedule and fix it before it becomes a problem that needs escalation.
Seamless Integration: I bridge the gap between the MD's vision and the team's execution, ensuring everyone has what they need to move fast in a competitive e-commerce environment.